United Consumers approached us with a challenging pitch: to create an earworm, a classic jingle including their brand name and slogan. Something short and deceptively simple that sticks, aiming to become part of the collective advertising memorabilia.
We explored and provided multiple concepts and in direct conversation with the United Consumers team, we created the tune that best matched United Consumer’s vision.

Alongside the sonic branding, we produced the full 2025 radio commercial campaign including voice casting, sound design, and final mixing – shaping a coherent audio language that strengthens the United Consumers brand name presence for the years ahead.

Credits

Brand · United Consumers
Music · Ivo Witteveen
Voice-actor · Arnost Kraus
Audiomix · Matthijs Koster