Menzis ● Leefkracht

Leefkracht
String recording

For health insurance company Menzis, we previously developed a sonic identity. For this subsequent campaign, Ivo wrote a new version for small string ensemble, keeping the brand identity and matching it to the urgency of the new film. And because nothing beats the real thing, especially when it comes to strings, we recorded this with members of the Dutch String Collective.

Credits

Agency: Roorda Reclamebureau 
Creatives: Joeri Jansen, Joost van Nistelrooij, Dyon Ruiter, Tom van der Veldt 
Account: Willemijn Sterk en Hans Bauman 
RTV Producer: Marcel Ossendrijver 
Direction: Lisette Donkersloot (Caviar) 
D.O.P.: Nanko Goeting 
Edit: Govert Janse, Sanne van Hecke 
Grading: Erik van den Heuvel 
Music concept: Diederik & Ivo @ MOST
Composer: Ivo Witteveen

Related work