For health insurance company Menzis, we previously developed a sonic identity. For this subsequent campaign, Ivo wrote a new version for small string ensemble, keeping the brand identity and matching it to the urgency of the new film. And because nothing beats the real thing, especially when it comes to strings, we recorded this with members of the Dutch String Collective.
Credits
Agency: Roorda Reclamebureau
Creatives: Joeri Jansen, Joost van Nistelrooij, Dyon Ruiter, Tom van der Veldt
Account: Willemijn Sterk en Hans Bauman
RTV Producer: Marcel Ossendrijver
Direction: Lisette Donkersloot (Caviar)
D.O.P.: Nanko Goeting
Edit: Govert Janse, Sanne van Hecke
Grading: Erik van den Heuvel
Music concept: Diederik & Ivo @ MOST
Composer: Ivo Witteveen