Paturain ● Wees Voorbereid

One of our classics: for Paturain, Ivo wrote a loving hommage to French seventies music. A daunting task at the time, since the brand had a tradition of licensing well-known French hits for their campaigns – but the song fitted right in. The track, performed by French-born, Amsterdam-based chansonnier Philippe Elan, was released succesfully as a single, accompanied by a nostalgic video featuring a rare DS Décapotable and a treasure trove of 8mm film material. We can divulge that when we drive to the south for a holiday, this track is a fixture on our playlist.

Credits

Agency: Havas Amsterdam
Copy: Machteld van der Gaag
RTV Producer: Annabel van Ditmar
Director: Hans Jonkers (JonkersHofstee)
Producer: Barbra Pronk
Sound design and mix: Stephan Bakker @ MOST

Music: ‘L’été est là’, written and produced by Ivo Witteveen, lyrics by Maaike Visser and Philippe Elan, performed by Philippe Elan. Single release produced and mixed with Eddy Ouwens.

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