In the latest installment of their finger-puppet film-spoof series for telecom provider Simpel, agency Alfred spins a variation on a classic tale with a witty princess and somewhat clumsy saviour knight. The task for Ivo was to take the recognizable Simpel-theme into fairytale territory.
The Story of the Simpel Melody
Check out the Note we published on how the Simpel theme developed over time. Quite amusing how a simple (pun intended) melody can manifest itself in genres ranging from gameshow to heroic drama and maffia-film to fairytale.
Credits
Agency: Alfred
Producer: Joep Werst
Creative team: Remco Steijvers, Vincent Vervoort
Music: Ivo Witteveen