Agency Dawn presents a different campaign approach for this category, focusing on the human rather than the machine. Diving into the world of laundry, director Johan Kramer directed the peculiar film, standing out for its stylised environment that turns laundry-nistas into washing-heroes. Ivo’s cinematic score supported these washing heroes in a stylish way.

Credits

AGENCY: Dawn
CREATIVE: Ward Graumans
DIRECTOR: Johan Kramer
AGENCY PRODUCERS: Monique van Smaalen & Ynske Postma
EDITOR: Chee-Han Wong:
GRADING & ONLINE: Glassworks
SOUNDDESIGN: Soundcircus
MUSIC: Ivo @ MOST