We all know a magazine or newspaper from DPG Media—and maybe we’ve always wanted to try a subscription. That’s why there’s now Kiosk.nl: the central hub for trial subscriptions.

To show how fun and easy trying something new can be, DPG Media launched this playful TV, radio, social and print campaign.

For the TV and radio spots, we teamed up with director David van der Vegte to find the sound of Kiosk.nl.

The result: a cheerful, quirky track filled with energy and personality, supported by vibrant sound design. The music features the phonetic elements of the brand name — k, ie, oh, sk! — to create a sonic link to Kiosk itself.

Credits

Brand: Kiosk.nl
Agency: Entertainment by DPG, Poeiwah Cheung, Pascal Hielkema, Cees Clous
Director: David van der Vegte
Voice-over: Imanuelle Grives 
Music: Matthijs Koster
Sounddesign & audio-postproductie: Florian van Oirschot
Studio: Lab³