With the Van Gogh Museum, agency Selmore created a beautiful and very involving campaign focussing on Van Gogh’s letters. To kick off the campaign, several prominent Dutch artists have highlighted and shared phrases from Van Gogh’s letters that have a special meaning to them and what’s more: you can browse the letters online yourself – and pick your own inspirational quote from Van Gogh. Selected highlights are then literally highlighted by way of projecting them on the sidewalk of the streets. MOST created music and sound design for the campaign website, online film and social media.

Credits

Music: Diederik @ MOST
Sound design:  Stephan @ MOST
Agency: Selmore
Creatives: Mats Wilke & Ruben van Dijk
Producer: Kitty Slagter