Longchamp recently partnered with Fred & Farid to launch the first ad campaign for its most iconic line, Le Pliage. ‘It is not a bag. It is Le Pliage’ encompasses nine brand films, and a series of print ads, directed and shot by internationally-awarded director, photographer, visual artist and designer Sander Plug.

Credits

Client: Longchamp
Agency: Fred & Farid
Director: Sander Plug:
Producer: Maarten Le Roy
Post: The Compound
Music: Diederik Idenburg / Benjamin De Murashkin
Sound design: Diederik Idenburg / Stephan Bakker