In this film, the importance of detail in the product itself – the Superstar shoe in Prada look – is emphasized by literally enlarging the shoe and the elements it is made from. When the decision was made not to use any music, the sound design became even more important in establishing atmosphere and rhythm. Many options were created for each sound element and carefully considered. Again a fruitful collaboration with director Lernert Engelberts (formerly of Lernert&Sander) and agency JohannesLeonardo NYC.

Credits

Agency: Johannes Leonardo NYC
Creatives: @jephedrine @thefatgirl
Production Company: Academy Films
Director: Lernert Engelberts 
Producer: Juliette Harris
Production Designer: Mike Hollywood
Editor: Joce Hopkins
Post House: Time Based Arts
Sound Design: Diederik Idenburg and Stephan Bakker @ MOST