What could be more exciting than making music for a place where music truly comes to life? We’re talking about the former Concertgebouw Haarlem. It was reopened in 2005 under the new name Philharmonie. In 2023, the name was shortened to PHIL, marking 150 years since the first concert was played in their Grote Zaal (grand hall). To celebrate this milestone, we worked alongside PHIL’s marketing department to create the musical accompaniment, the radio commercial, and the introduction of the anniversary program.

The new name and identity reflect a new direction: PHIL aims to position itself as a contemporary music house in the coming years to reach a broader and more diverse audience. Over the past 150 years, PHIL’s stage has hosted music from classical virtuosos to contemporary icons, from Maurice Ravel to Arthur Rubinstein, from Sergei Rachmaninoff and Igor Stravinsky to Georges Moustaki, and from Gilbert Bécaud to Marillion and Ben Howard.

Want to know more about PHIL? Visit: https://www.philhaarlem.nl/
Interested in reading about 150 years of PHIL’s history? Visit: https://www.philhaarlem.nl/pQ6DpiL/150-year-history

Credits

Brand: PHIL
Client: Edwin van Balken, Lisanne Geisterfer
Music: Matthijs Koster
Voice Casting: Marieke Westenenk
Voice-over: Michael de Roos
Studio: Lab³